I was tasked to take an object with a very minimal user interface and expand the idea and purpose into an app. Starting with a pregnancy test, I expanded it to include other sexual wellness subjects such as a menstrual tracker, sexual activity/partner journals, integration of doctors visits and results, and more.

Abandoning the standard blue or pink schemes that are associated with pregnancy, I went for a muted yet strong green paired with a bold and crisp white typeface. Iconography was kept fairly simple.